Optimizing
E-Commerce
Performance
An established salsa brand, Vato Blanco originally wanted to add blog functionality to their website. From this a long lasting relationship was built, resulting in a tweaked overall design, an entirely new “stores” page, and an optimized e-commerce user experience. These improvements resulted in better sales online as well as locally.
Vato Blanco
Building on a strong base:
Vato Blanco already had strong branding before their website redesign was needed. This provided the ability to make small iterative changes as requested by the client. First a blog type section was added in order to allow the owner of Vato Blanco to post personal recipes. Small changes to the header and other sections were also made in order to ensure full WCAG standards were met.
The salsa product made by Vato Blanco is stellar, along with their unique branding. A final missing piece for the company involved adding some more features to their website in order to increase sales, both in local grocery stores and online. While the owner worked hard to pitch the brand in person, I helped add some missing pieces to their website.
Highlighting buying options:
Vato Blanco was proud to be expanding locally within Texas, even spreading to nearby New Mexico. It was vital to highlight each new location for increased visibility in the market. To do this I added a page showing these grocery options in a pleasing and user friendly way. This included a customized interactive map showing the exact location of each individual grocery store.
To make this map a plug-in with Google Maps was utilized. It was then further customized by making the pins match the primary color of Vato Blanco and putting the logo center. This created a fun yet accessible way to see if their salsa was available near you. Finally, a message in large font below lets the user know they can utilize the online store to purchase if it’s not available nearby. This call to action is made more clear by underlining “online shop” specifically.
Providing an easy checkout:
The users are provided with a simple, but thematically matching online storefront. Though the typeface carried over, a white background was chosen to make each product standout more clearly. From this point users can add the product to their cart with minimal effort and follow through with a well recognized user flow for checkout.
